Play England: a new 10-year strategy

We will be publishing our new strategy in May 2025.

*Imagineering (from "imagination" and "engineering") is the implementation of creative ideas in practical form.  

Throughout 2024 we undertook a strategic re-Imagineering* of Play England, primarily through the development, engagement, consultation, and adoption of a new 10-year strategy. 

At the core of the strategy will be our call on the new government to introduce Play Sufficiency legislation in England, alongside the central foundation of the UNCRC - particularly, Article 31 (leisure, play and culture); in that every child has the right to relax, play and take part in a wide range of cultural and artistic activities. 

As part of the engagement and consultation process, we held quarterly open sessions with our Executive Director, Eugene Minogue. These sessions provided regular opportunities to meet with Eugene and ask questions about the wide-ranging strategic re-imagineering of Play England, the development of the new strategy - as well as general questions/updates. 

Please use the links below to review the open sessions.  

The first open session in April focused on wireframing the initial structure and outline of the strategy.

This was followed by a strategy co-design and collaboration session in July, which informed the development of the initial strategic forecast (draft strategy).

In October, we held a challenge and curiosity open session to review the strategic forecast.

In December, we held a strategy commitment open session during our 2024 AGM.